Terra Coffee Roasters Ukwakha Uphawu by Akihito Shimizu

Terra Coffee Roasters Ukwakha Uphawu by Akihito Shimizu is a highly esteemed winner of the very prestigious 2022 Ibhaso Leplatinam le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IplatinamIgrafiki· 2022

Terra Coffee Roasters Ukwakha Uphawu

by Akihito Shimizu

Client: Terra Coffee Roasters

Ibhaso Leplatinam le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Terra Coffee Roasters Ukwakha Uphawu

Uyilo lwelogo olujijekileyo, olusekelwe kwivumba eliphaphazeleyo elivela kwindawo yemveliso apho iimbotyi zekofu zilinywa khona, livakalisa ngokubonwayo amava ekofu yendalo ekumgangatho ophezulu. Ileyibhile nganye yophawu ibonisa ikholaji yeefoto zalapha ezidibanisa ubuso babavelisi nemvelaphi yabo, ingingqi yabo, nabathengi, kunye nemifanekiso evusa uhlobo lwencasa. Oku kudlulisela umtsalane okhethekileyo weekofu ezahlukeneyo eziveliswa kwingingqi nganye.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Terra Coffee Roasters Ukwakha Uphawu ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Terra Coffee Roasters Ukwakha Uphawu ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Terra Coffee Roasters Ukwakha Uphawu ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensions & Packaging: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tags: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Production Technology: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Design Challenge: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Research: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Project Duration: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Operation Flow: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Team Members: Kiyoshi Uehara
Akihito Shimizu
Image Credits: Photography : Yuma Gamae(Package,PR Tools)