Ancora Uphawu Lwegama ngu-Keiichiro Yanagi - Harajuku Design Inc.

Uyilo olubizwa ngokuba yi-Ancora Uphawu Lwegama olwenziwe ngu-Keiichiro Yanagi - Harajuku Design Inc. ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Leplatinam le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IplatinamIgrafiki· 2023

Ancora Uphawu Lwegama

ngu Keiichiro Yanagi - Harajuku Design Inc.

Umxhasi: Harajuku Design Inc.

Umwini we-Ibhaso Leplatinam le-A' Design Award Kudidi Lwe-Igrafiki

703,415

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#146124

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ancora Uphawu Lwegama

I-Ancora yivenkile yophawu oluthengisa iipeni zemithombo kunye neencwadi zokubhala. Kule mihla, iteknoloji yedijithali kunye nolwazi kunye nonxibelelwano luqhubela phambili ngokukhawuleza. Ngakolunye uhlangothi, i-Ancora igxile ekuvuseleleni unxibelelwano lwe-analog kumntu. I-Ancora iphinda iqwalasele ezi xabiso apho indlela yabo yokubhala, ukuzoba ngokusuka entliziyweni inika uvuyo olukwanikezela ngamava akhethekileyo afana neepeni zemithombo ezinokwenziwa ngokwezifiso ezinokudityaniswa ngeendlela ezininzi; kunye nokudibanisa i-inki usebenzisa i-cocktail shaker.

Ukuqatshelwa

Malunga ne-Ibhaso Leplatinam le-A' Design Award

Ancora Uphawu Lwegama ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Ancora Uphawu Lwegama ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Ancora Uphawu Lwegama ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Imilinganiselo nePakishini: The size may vary because there are different types of products.
Iithegi: Branding
Ubuchwepheshe Bokuvelisa: Many materials were used in the creation of the product and package.
Uphando: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Inkuthazo: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Ubude Beprojekthi: The store opened in March 2020. Located in Tokyo, Japan.
Ukuhamba Komsebenzi: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Amalungu Eqela: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa