Liang Bai Kai Ipakethi Yamanzi Okusela by Tiger Pan

Liang Bai Kai Ipakethi Yamanzi Okusela by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Ibhaso Leplatinam le-A' Design Award in Uyilo lwePakheji Competition Category.

IplatinamIpakheji· 2023

Liang Bai Kai Ipakethi Yamanzi Okusela

by Tiger Pan

Client: Jinmailang Beverage Co., Ltd

Ibhaso Leplatinam le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Liang Bai Kai Ipakethi Yamanzi Okusela

I-Liang Bai Kai yibhotile yeglasi eyilelwe amanzi okusela abilisiweyo aze apholiswa. Igama libhekisa kumanzi abilisiweyo apholileyo, isiselo esidala esiqhelekileyo eTshayina. Le bhotile ayinalo ileyibhile. Endaweni yoko, umsebenzi wobugcisa ovela kumzobo wexesha lobukumkani baseSong othi Riverside Scene from Tsingming uzotywe kwakhona waza wafakwa eglasini ngokushicilela ngokudlulisa ubushushu. Umfanekiso wahlulwe phakathi kweebhotile ezilishumi elinesibini, ezimele iiyure ezilishumi elinesibini zemveli. Umphezulu weglasi wongeza ukubengezela nokuvakala kokuphathwa. Ibhotile nganye inobude obuziimilimitha ezingama-313 kunye nobubanzi obuziimilimitha ezingama-76.5.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Liang Bai Kai Ipakethi Yamanzi Okusela ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Liang Bai Kai Ipakethi Yamanzi Okusela ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Liang Bai Kai Ipakethi Yamanzi Okusela ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Dimensions & Packaging: height 313mm x diameter 76.5mm
Tags: water, Chinese water, bottle, package, label-less
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Design Challenge: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Research: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspiration: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Project Duration: The project lasts 5 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Image Credits: Tiger Pan