Pupstar Primary Function: Isazisi Sebhrendi ngu-Haolai Francis Zhou

Uyilo olubizwa ngokuba yi-Pupstar Primary Function: Isazisi Sebhrendi olwenziwe ngu-Haolai Francis Zhou ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Pupstar Primary Function: Isazisi Sebhrendi

ngu Haolai Francis Zhou

Umxhasi: H. Design Studio

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

42,472

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114266

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pupstar Primary Function: Isazisi Sebhrendi

Pupstar sisazisi sebhrendi esenzelwe inkampani yobuchwepheshe bokubeka indawo kunye nesixhobo sayo se-GPS sokulandelela izilwanyana ezifuywayo. Ilogo idibanisa iimilo ezicacileyo ezizezalo nezitsalwe kunyawo lwesilwanyana, ubuso benja, ipini yemephu kunye notolo lokukhombisa indlela. Uphawu ludibanisa izilwanyana ezifuywayo kunye nokubeka indawo kuluphawu olunye olubonakalayo. Imibala emitsha nekhanyayo inika esi sazisi ithoni enobubele nenamandla. Amakhadi eshishini, iiflaya kunye nezinye izixhobo zokubhalela ziprintwa kwiphepha elisetyenzisiweyo kwakhona elinesivumbo esineminqumo. Inkqubo yokubona isetyenziswa ngokungaguqukiyo kuwo onke amaqonga edijithali, ngenjongo yokunceda abanini baphephe ukulahlekelwa zizilwanyana zabo ezifuywayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Pupstar Primary Function: Isazisi Sebhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Pupstar Primary Function: Isazisi Sebhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pupstar Primary Function: Isazisi Sebhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Imilinganiselo nePakishini: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Iithegi: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Ubuchwepheshe Bokuvelisa: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Umngeni Woyilo: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Uphando: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inkuthazo: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Ubude Beprojekthi: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Ukuhamba Komsebenzi: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Amalungu Eqela: Brand Design: Haolai Francis Zhou