S6 Foundry Inkqubo Yophawu Kunye Nephulo ngu-Paul Robb and Moira Bartoloni

Uyilo olubizwa ngokuba yi-S6 Foundry Inkqubo Yophawu Kunye Nephulo olwenziwe ngu-Paul Robb and Moira Bartoloni ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuShicilela kunye noKupapasha iMidiya.

IsilivereUkushicilela· 2021

S6 Foundry Inkqubo Yophawu Kunye Nephulo

ngu Paul Robb and Moira Bartoloni

Umxhasi: S6 Foundry

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukushicilela

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#115652

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-S6 Foundry Inkqubo Yophawu Kunye Nephulo

I-S6 Foundry uphawu kunye nohlobo lwayo olulandelayo lwencwadi yomzekelo yayiyilwe ukudala uvuyo lochwethezo olutsha, ukubeka uphawu lolwimi olubonakalayo lwe-brand. Iphalethi eqaqambileyo nechwayitileyo yombala ofudumeleyo kunye nolwimi olwahlukileyo nolothusayo lubamba umoya, lukhala kubhalo lwezandla lwenkulungwane ye-1900 yolonwabo. Uyilo lwaphuhliswa njenge-kaleidoscope yeefom kunye neempawu zokudala ukuhambelana okubonakalayo okuchanekileyo kwe-ethos ye-brand kunye necala elitsha leefonti zentengiso.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

S6 Foundry Inkqubo Yophawu Kunye Nephulo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. S6 Foundry Inkqubo Yophawu Kunye Nephulo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. S6 Foundry Inkqubo Yophawu Kunye Nephulo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Imilinganiselo nePakishini: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Iithegi: Font design, Branding, Identity, Type design
Ubuchwepheshe Bokuvelisa: Printed Lithographic CMYK using FSC papers.
Umngeni Woyilo: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Uphando: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inkuthazo: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Ubude Beprojekthi: The project started in April 2020 and is an ongoing project.
Ukuhamba Komsebenzi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Amalungu Eqela: Paul Robb
Moira Bartoloni
Federica Simone
Amagunya Emifanekiso: Paul Robb