Lays Signature Amava eBrand ye-Pop-Up by PepsiCo Design and Innovation

Lays Signature Amava eBrand ye-Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lweMisitho kunye neZiganeko Competition Category.

IgolideUmsitho· 2021

Lays Signature Amava eBrand ye-Pop-Up

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Legolide le-A' Design Award Winner in Umsitho Category

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Verified Award Winner

Verify Award Status for #118889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Signature Amava eBrand ye-Pop-Up

I-Lays Signature ngamava ebrand ye-pop-up adalwe malunga neetships zetapile. La mava enziwa kwiindawo zexeshana ngaphakathi kweevenkile ezikhethekileyo, apho ibhari yeetships ye-mixology isebenza njengeqonga elincinci. Iindwendwe zibukela umboniso ophilayo apho iincasa ezizodwa zenziwa ngesandla phambi kwazo. Le ndlela yomdlalo weqonga nesebenzisa iimvakalelo ezininzi iyibona ngokutsha indlela ezinikwa ngayo, ezingcanywa ngayo nezabelwana ngayo iitships. Injongo kukufikelela kubathengi abaselula abaxabisa amava okwenyani kunye nokwabelana ngokwentlalo. Isahlulo sokuqala saboniswa kwivenkile enkulu iLane Crawford.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Lays Signature Amava eBrand ye-Pop-Up ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Lays Signature Amava eBrand ye-Pop-Up iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lays Signature Amava eBrand ye-Pop-Up idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Team Members: PepsiCo Design & Innovation

Read the Press Release