Igolide Ipakheji · 2021
Game Fuel Ipakethe Yesiselo
by PepsiCo Design and Innovation
- Ibhaso Legolide le-A' Design Award 2021 in Ipakheji
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Ipakethe Yesiselo
IGame Fuel yipakethe yesiselo esinika amandla eyenzelwe uhlelo olukhethekileyo lwebrendi iAdrenaline Rush eRashiya. Olu yilo lubhiyozela inkcubeko yemidlalo ye-elektroniki ne-e-sports. Ilogo ebalaseleyo enguA esemkonkxeni yaguqulwa yaba yisango elinemibala emininzi elimema umthengi ukuba angene kwindawo entsha yomdlalo kwaye lidale imvakalelo yokuzika ngokuthe ngcembe. Olu yilo lusuka kwipakethe luye kumava abanzi ebrendi. Injongo evakalisiweyo yayikukususa uluntu lwemidlalo kwiingcinga ezisisiqhelo nokunika abadlali amandla nokuzithemba ukuze basebenze ngamandla.
About the Ibhaso Legolide le-A' Design Award
Game Fuel Ipakethe Yesiselo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Game Fuel Ipakethe Yesiselo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Game Fuel Ipakethe Yesiselo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
