Lone Isicelo Esiphambili: Isicelo Seselula by Xi He

Lone Isicelo Esiphambili: Isicelo Seselula by Xi He is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe Competition Category.

IntsimbiImobhayili· 2021

Lone Isicelo Esiphambili: Isicelo Seselula

by Xi He

Client: Xi He

Ibhaso Lentsimbi le-A' Design Award Winner in Imobhayili Category

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Colors

The Design

About Lone Isicelo Esiphambili: Isicelo Seselula

Umbhalo Wencwadi: I-Lone sisicelo seselula sokuthengela ntlanganisano yamazwe ngamazwe. I-Lone idibanisa amaqela amathathu abasebenzisi: abahambi, abathengi, kunye nabathengi bendawo. Abahambi bafumana impahla xa bekwelinye ilizwe baze bathumele iikhadi zemveliso kwisicelo. Abathengi bakhangela kwaye baphande ezi khadi zemveliso baze bacele izinto ezo. Abathengi bendawo kuloo ndawo bathenga izinto baze bazithumele kubathengi. Abasebenzisi banokutshintsha ngokulula phakathi kweendima zomhambi nomthengi. Isicelo sisebenzisa ukuskena kwekhamera, imibono yemveliso ye-augmented reality, kunye nentlawulo yomnwe. I-Lone ifumaneka kwi-Android kunye ne-iOS.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Lone Isicelo Esiphambili: Isicelo Seselula ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Lone Isicelo Esiphambili: Isicelo Seselula iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Lone Isicelo Esiphambili: Isicelo Seselula iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lone is an interactive mobile App introducing a revolutionize E-commerce, by rethinking international shopping, offer users an authentic international social shopping experience, helps customers to buy authentic things from a small boutique or even on the street around the world. With the ecosystem of travelers discover things when they are traveling and post on Lone, buyers looking for authentic items from any store anywhere on our app, Lone shoppers will help connect the dots.
Dimensions & Packaging: Android, iOS
Tags: social shopping, e-commerce, app, interactive design, travel, mobile app, product design, future shopping UX, UI, user-centered,
Production Technology: Lone app utilizes native app technologies, including camera-based features for scan, augmented reality features to show products, and Touch ID to pay. Illustrations were designed in Adobe Illustration, app UI was designed in Sketch and animated with Adobe After Effects.
Design Challenge: Since the app is aiming to have users across different countries, so the quantity and the geographical mapping of the research samples was a challenge. But it is also a requirement, so the App is able to reach the human-centered design, avoid any confusion and inappropriate visual communication for people from different places in the world.
Research: A large amount of user research was performed over the course of the project, based on audience mapping, audience analysis, including user surveys, user interviews, A round of user testing, B round of user testing. Each round of user testing had 3 different focus of testing, including naming convention and copy of all screens in the App, user experience and user journey, visual design and color.
Inspiration: It is hard for people to get to buy all the authentic things over the world, more deeply, it is hard for normal people to really get to know about what is good in the outside world. we all have limited knowledge about the places we've never been; there's a lack of authenticity of products that are available for people while with increasing demand for international shopping, people have a higher willingness to buy authentic, creative products.
Project Duration: The design process of the project started in Feb 2018 in Rochester, finished in Oct 2020, it is an ongoing journey still with updates and user feedback.
Operation Flow: The app is functional, simple, and intuitive. But more than anything it aims to deliver a great user experience, with emotionally engaging interaction patterns. There are 3 parts of app users for Lone app. Travelers, buyers, and LONE shoppers. Travelers discover and post product cards in the App, buyers browse product cards posted by travelers, search for products and purchase products. Lone shoppers in that specific area will get the product and ship them to buyers. In this flow, travelers and buyers are the front-end App users, it's easy for users to change roles between traveler and buyer.
Image Credits: Image: Xi He