Milano System Ibhegi Yomqolo Eyimodyuli by Modula Milano

Milano System Ibhegi Yomqolo Eyimodyuli by Modula Milano is a highly esteemed winner of the very prestigious 2021 Ibhaso Legolide le-A' Design Award in Uyilo lweZongezelo zeFashoni kunye nokuHamba Competition Category.

IgolideIsongezelo· 2021

Milano System Ibhegi Yomqolo Eyimodyuli

by Modula Milano

Client: Modula Milano

Ibhaso Legolide le-A' Design Award Winner in Isongezelo Category

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Colors

The Design

About Milano System Ibhegi Yomqolo Eyimodyuli

IMilano System yibhegi yomqolo yesixeko eyimodyuli eyenziwe e-Italy. Ibhegi ephambili ilinganiselwa kwi-480 mm ubude, i-300 mm ububanzi kunye ne-170 mm ubunzulu, kwaye inikeza umthamo weelitha ezingama-25, onokwandiswa ukuya kwiilitha ezingama-35. Iimodyuli ezizimeleyo, kuquka isilungeleleli selaptop, i-ankile, ibhloko yemihla ngemihla kunye nebhloko yokupakisha, zinokuqhotyoshelwa kwaye zikhutshwe kwibhegi ephambili. Izixhobo zokutshixa ezimagnethi zivumela ukuvula nokuvala ngesandla esinye. Kusetyenziswa amalaphu angagugiyo msinya nangangenwa ngamanzi. Amacandelo amabini kunye neepokotho ezininzi zigcina izinto zemihla ngemihla zilungelelanisiwe.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Milano System Ibhegi Yomqolo Eyimodyuli ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Milano System Ibhegi Yomqolo Eyimodyuli iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Milano System Ibhegi Yomqolo Eyimodyuli idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimensions & Packaging: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Tags: modular backpack, Italian design, Made in Italy, backpack made in Italy
Production Technology: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Design Challenge: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Research: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiration: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Project Duration: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Operation Flow: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Team Members: Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Image Credits: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa