Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo ngu-Akkshit Khattar

Uyilo olubizwa ngokuba yi-Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo olwenziwe ngu-Akkshit Khattar ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweeMveliso eziNzileyo, iiProjekthi kunye noYilo oluLuhlaza.

IbhronziImveliso eNzileyo· 2022

Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo

ngu Akkshit Khattar

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Imveliso eNzileyo

29,689

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126449

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo

Umbhalo Wencwadi: I-Doaba Dhaba yinkqubo yepakheji yokutya esisimeleyo ngokwendalo eyilelwe ikhitshi le-cloud eIndiya. Izidlo eziphambili zipakishwe kwii-handi, izitya zodongwe ezenziwe ngezandla ngabaqhubi bobugcisa basekuhlaleni, zivalwe ngesiciko sodongwe kunye nelebhile ebotshelelwe entanyeni. Isonka esisicaba njengee-roti kunye nee-naan sisongwe ngamagqabi ebhanana asandul' ukunqunyulwa abotshelelwe ngomsonto wejute. Zombini izinto ke zibekwa engxoweni eyenziwe ngephepha eliphinde lisetyenziswe. Izinto ezisetyenzisiweyo ziyabola ngokwendalo kwaye zibuyisela indawo yeplastiki esetyenziswa kanye. Ukuhanjiswa kwenziwa ngeemoto zombane ukunciphisa umtsalane wekhabhoni.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Doaba Dhaba Umsebenzi Oyintloko: Ipakheji Yokutya Esisimeleyo Ngokwendalo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Imilinganiselo nePakishini: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Iithegi: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Ubuchwepheshe Bokuvelisa: Handcrafted clay pots, Banana leaf & Recycled Paper
Umngeni Woyilo: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Uphando: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inkuthazo: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Ubude Beprojekthi: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Ukuhamba Komsebenzi: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.