Whoatemytofu Uhlobo lwamagama okuchwetheza ngu-Yuntong Sun

Uyilo olubizwa ngokuba yi-Whoatemytofu Uhlobo lwamagama okuchwetheza olwenziwe ngu-Yuntong Sun ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNtlalo.

IbhronziEzentlalo· 2022

Whoatemytofu Uhlobo lwamagama okuchwetheza

ngu Yuntong Sun

Umxhasi: Yuntong Sun

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ezentlalo

39,448

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127987

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Whoatemytofu Uhlobo lwamagama okuchwetheza

Whoatemytofu yiprojekthi yoyilo lwentlalo eyakhelwe ngohlobo lwamagama okuchwetheza olubizwa ngokuba yiThe Tofu Type, oluvulelekileyo kubantu bonke ukuze basebenzise kungabizwa mali. Igama lisekelwe kwiqhalo lamaTshayina elisebenzisa ukutya i-tofu njengomfuziselo wokuxhatshazwa ngokwesondo. Iifomu zoonobumba zabunjwa ngendlela yokusika i-tofu, kwaye izithuba ezingenanto zikhumbuza ngento esikiweyo. Iprojekthi ihlanganisa nochungechunge lweeposta kunye nombono wewebhusayithi. Abatyeleli banokufaka amagama abuhlungu abawavayo xa besengxakini yokuxhatshazwa, baze bafumane iposta abanokuyabelana ngayo kumaqonga onxibelelwano besebenzisa i-hashtag. Uhlobo lwamagama okuchwetheza lunokukhutshelwa simahla. Injongo kukunika amaxhoba ilizwi kunye nemvakalelo yomanyano.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Whoatemytofu Uhlobo lwamagama okuchwetheza ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Whoatemytofu Uhlobo lwamagama okuchwetheza iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Whoatemytofu Uhlobo lwamagama okuchwetheza iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Imilinganiselo nePakishini: Poster, 1350px*1080px
Iithegi: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Ubuchwepheshe Bokuvelisa: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Umngeni Woyilo: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Uphando: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inkuthazo: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Ubude Beprojekthi: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Ukuhamba Komsebenzi: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.