Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso ngu-Yuan Jiang and Chen Song

Uyilo olubizwa ngokuba yi-Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso olwenziwe ngu-Yuan Jiang and Chen Song ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2022

Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso

ngu Yuan Jiang and Chen Song

Umxhasi: SODA Architects

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

18,416

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#128567

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso

Book Text: I-Fragrance Gallery yindawo yangaphakathi yentengiso yesixhobo esithengisa iziqholo eBeijing, egubungela iimitha ezingama-314 z-square. Le ndawo yenzelwe ukuba ibe njengegumbi lobugcisa endaweni yokuba ibe yivenkile eqhelekileyo. Isango lakhiwe kwiibhotile zesiqholo ezingama-5,000 ezisetyenziswe ngokutsha, ezenza isakhiwo semidiya esitshintsha imibala emini nasebusuku. Kwiholo enkulu, umphezulu ojikelezayo omde ngeemitha ezingama-20 uphethe ii-projections zedijithali zezinto ezenza iziqholo kunye nolwazi ngembali nezinto ezikrwada. Uyilo ludibanisa izinto ezibonwayo, ezivakalayo, ezinukayo kunye nezinye eziphendulanayo, kwaye zikhokela abandwendweli kuhambo lwabo abaziqhubela ngokwabo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Fragrance Gallery Primary Function: Uyilo Lwangaphakathi Lwevenkile Yentengiso yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Imilinganiselo nePakishini: 314 Square Meters
Iithegi: Media space, Media integrated store, Digital installation, Fragrance gallery
Ubuchwepheshe Bokuvelisa: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Umngeni Woyilo: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Uphando: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inkuthazo: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Ubude Beprojekthi: The project started in August 2019 and finished in October 2020 in Beijing.
Ukuhamba Komsebenzi: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Amalungu Eqela: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Amagunya Emifanekiso: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui