Science as an Emotional Trend Isikrini Sokwamkela by Liubov Maximenkova

Science as an Emotional Trend Isikrini Sokwamkela by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe Competition Category.

IbhronziImobhayili· 2022

Science as an Emotional Trend Isikrini Sokwamkela

by Liubov Maximenkova

Client: Sber

Ibhaso Lebhronzi le-A' Design Award Winner in Imobhayili Category

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The Design

About Science as an Emotional Trend Isikrini Sokwamkela

IiNzululwazi Njengomkhuba Wemvakalelo luthotho lweeskrini zokwamkela ezenziwe ngo-2021 kwi-inthanethi yeselula ye-Sberbank Online. Olu thotho lunikezelwe kuNyaka weNzululwazi neTekhnoloji eRashiya. Kubandakanywa imixholo emithathu: Phantsi koLwandle, Ngokusebenzisa iMicroscope, kunye neNetwork yeNgqondo. Phantsi koLwandle libonisa iifoto ezithathwe ziingcali zezilwanyana zaselwandle. Ngokusebenzisa iMicroscope ibonisa izinto eziqhelekileyo ezirekhodwe ngobuchule bemifanekiso emincinci nemikhulu. INetwork yeNgqondo ibonisa imifanekiso eyenziwe bubuchule bobuntu obenziweyo. Injongo kukudibanisa imvakalelo nolwazi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Science as an Emotional Trend Isikrini Sokwamkela ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Science as an Emotional Trend Isikrini Sokwamkela iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Science as an Emotional Trend Isikrini Sokwamkela iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.