Digital Human Iqonga Losasazo Oluphilayo by Baidu Online Network Technology Beijing

Digital Human Iqonga Losasazo Oluphilayo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe Competition Category.

IsilivereImobhayili· 2023

Digital Human Iqonga Losasazo Oluphilayo

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Ibhaso Lesilivere le-A' Design Award Winner in Imobhayili Category

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The Design

About Digital Human Iqonga Losasazo Oluphilayo

IDigital Human liqonga losasazo oluphilayo elakhiwe kwiteknoloji yobukrelekrele bokwenziwa (AI). Eli qonga lixhasa ukuveliswa komntu wedijithali, ukwakhiwa kwegumbi losasazo oluphilayo kunye nonxibelelwano phakathi komntu nekhompyutha. Abasasazi be-AI basasaza ngokungaphezi iiyure ezingamashumi amabini anesine ngosuku, nto leyo esusa imfuneko yabasebenzi abakhoyo ngokwasemzimbeni kunye nezitudiyo zokwenyani. Umfanekiso womsasazi ngamnye unokulungiselelwa ukuba uhambelane nesazisi sebrendi. Iindawo ezahlukeneyo zokwenziwa (virtual scenes) zinciphisa iindleko zokwakha kwaye zibonisa iimpawu zemveliso kunye neengcamango zebrendi. Injongo kukunciphisa iindleko kunye nobunzima bosasazo oluphilayo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Digital Human Iqonga Losasazo Oluphilayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Digital Human Iqonga Losasazo Oluphilayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Digital Human Iqonga Losasazo Oluphilayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.