Elegance and Modernity Isitendi Somboniso by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Isitendi Somboniso by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Ibhaso Legolide le-A' Design Award in Uyilo lweZakhiwo zoMboniso woRhwebo, angaPhakathi kunye neMiboniso Competition Category.

IgolideUmboniso woRhwebo· 2023

Elegance and Modernity Isitendi Somboniso

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Ibhaso Legolide le-A' Design Award Winner in Umboniso woRhwebo Category

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Colors

The Design

About Elegance and Modernity Isitendi Somboniso

I-Elegance and Modernity sisitendi somboniso esenzelwe umboniso worhwebo eNuremberg. Esi sitendi singumlinganiselo weemitha ezingama-21.5 ngeemitha ezili-11, sineendonga eziphakame iimitha ezi-5. Ugqibezelo olumnyama nolwekhonkrithi ludityaniswe nezinto zezityalo kunye nokukhanya okucwangciswe ngobunono ukubonisa iimveliso kwindawo ezolileyo. Umphambili wenziwe ngelaminethi, ilifu legolide elijingayo lenziwe ngocingo lwesibiyeli sentsimbi, kwaye iiyunithi zomboniso zipeyintwe ngelakha yegolide. Zonke iinxalenye zaveliswa ngaphakathi ngabachweli. Isikrini seemitha ezi-6 ngeemitha ezi-3.5 sibonisa ifilimu ukutsala iindwendwe zisekude.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Elegance and Modernity Isitendi Somboniso ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Elegance and Modernity Isitendi Somboniso iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Elegance and Modernity Isitendi Somboniso idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo