AS Women Empowerement Isipho Seshishini by Antonia Skaraki

AS Women Empowerement Isipho Seshishini by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweZipho Competition Category.

IntsimbiIzipho· 2024

AS Women Empowerement Isipho Seshishini

by Antonia Skaraki

Client: As

Ibhaso Lentsimbi le-A' Design Award Winner in Izipho Category

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Colors

The Design

About AS Women Empowerement Isipho Seshishini

I-A|S yagqiba ekubeni iyile isipho sonyaka seshishini ukuze sisebenze njengesibhengezo nomnxeba wokusebenza okuphefumlelwe yimfuno yokukhuthaza abasetyhini balo naluphi na uhlanga, unqulo, okanye ubume bezentlalo. I-Cretan Tsikoudia, isiselo sendabuko yaseGrike, yazalisa iibhotile ezibunjelwe ukubonisa abasetyhini abahlukeneyo, nganye inobuso lodongwe olwahlukileyo njengesiciko, ephefumlelwe kwimifanekiso yamandulo yaseCycladic. Zahambisa imixholo yeNkululeko, Utshintsho, Ukulingana, Ubulungisa, Imfundo, Ukhetho, naAmandla. Ibhotile nganye yabekwa kwibhokisi eyodwa enemizobo yegrafikhi yobugcisa nepowusta yodonga.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

AS Women Empowerement Isipho Seshishini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. AS Women Empowerement Isipho Seshishini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. AS Women Empowerement Isipho Seshishini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi