Moments Of Speed Iifoto by Martin Hoffmann

Moments Of Speed Iifoto by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lokuFota kunye nokuLungisa iiFoto Competition Category.

IbhronziUkufota· 2024

Moments Of Speed Iifoto

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

Ibhaso Lebhronzi le-A' Design Award Winner in Ukufota Category

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Colors

The Design

About Moments Of Speed Iifoto

Kwimizuzu yeSantya, isantya siba bonakalayo ngendlela emangalisayo. Ekuqaleni, iifoto ziveza ubuhle namandla aguqukayo entshukumo kwaye zivumela amandla nobungqina bomzuzu ukuba zivakale. Ngaxeshanye kukho utshintsho olunomdla ukusuka kwisantya esibonwayo ukuya ekuzoleni kumxholo. Kwintshukumo ebonakaliswayo, iifoto zikhupha uxolo lwazo oluzodwa oludala isiphumo esipholisayo ngendlela emnandi. Olu tshintsho lwendlela yokubona luvumela umbukeli ukuba afumane inqanaba elitsha, elinzulu. Ukwakhiwa, iinkcukacha, imibala, ukubukhali nokufiphala kudala umfanekiso onamandla kwaye ngaxeshanye umfanekiso wokuzola kwintshukumo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Moments Of Speed Iifoto ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Moments Of Speed Iifoto iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Moments Of Speed Iifoto iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023