Dreavita Mental Wellness Ukwenza Uphawu Lweshishini ngu-Cansu Dagbagli Ferreira

Uyilo olubizwa ngokuba yi-Dreavita Mental Wellness Ukwenza Uphawu Lweshishini olwenziwe ngu-Cansu Dagbagli Ferreira ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Dreavita Mental Wellness Ukwenza Uphawu Lweshishini

ngu Cansu Dagbagli Ferreira

Umxhasi: Cansu Dagbagli Ferreira

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

20,492

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#158644

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dreavita Mental Wellness Ukwenza Uphawu Lweshishini

IDreavita luphawu lwezempilo oluqhubela phambili nolubandakanyayo. Isazisi esibonakalayo besijolise ukuba novelwano, nembeko nenanzwa, sibonisa ubuntu bophawu olubandakanyayo. Ingcamango yadalwa kumbono wemvelo enamandla yaze yathiywa igama elithi Ukomelela okuPhefumlelwe luLula. Njengoko iipateni zemvelo zibonisa uzinzo, amandla nokukhula, uphawu lushishini lujolise ekudluliseleni le miyalezo ngeziqinisekiso nendlela yoyilo elula. Imizobo igxile kwiipateni zemvelo, ibonisa ukuphindaphinda nokuqina okukhokelela kwimpumelelo ebomini.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Dreavita Mental Wellness Ukwenza Uphawu Lweshishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Dreavita Mental Wellness Ukwenza Uphawu Lweshishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Dreavita Mental Wellness Ukwenza Uphawu Lweshishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Imilinganiselo nePakishini: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Iithegi: wellness, mental, health, psychology, identity, inclusive, community, nature
Ubuchwepheshe Bokuvelisa: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Umngeni Woyilo: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Uphando: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inkuthazo: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Ubude Beprojekthi: 2 months, 2023, United States and France
Ukuhamba Komsebenzi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery