Moonshot Bar Isitandi Somboniso ngu-Takeshi Yoshida

Uyilo olubizwa ngokuba yi-Moonshot Bar Isitandi Somboniso olwenziwe ngu-Takeshi Yoshida ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweZakhiwo zoMboniso woRhwebo, angaPhakathi kunye neMiboniso.

IbhronziUmboniso woRhwebo· 2024

Moonshot Bar Isitandi Somboniso

ngu Takeshi Yoshida

Umxhasi: Takeshi Yoshida

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Umboniso woRhwebo

20,425

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#160429

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Moonshot Bar Isitandi Somboniso

Le yiPhaviliyoni yaseJapan kwiCES 2024, eyona ngqungquthela inkulu yetekhnoloji emhlabeni. Uyilo luphefumlelwe bubulula nokunciphisa, ingcamango esisiseko yeZen, ebisoloko ikhoyo eJapan kwiminyaka yamandulo. Kudala isiphithiphithi esihlelwe kakuhle, okuthetha ukuba kukho izinto ezitsalayo ezininzi ezibekwe ngononophelo. Kukho izinto ezitsalayo ezi-5, eziiitafile zomboniso, ikhawunta yolwazi, ibha, ilawunji nendawo yokuhlangana, nendawo yomsitho enomboniso omkhulu. Ngokungafaniyo nesitandi esiqhelekileyo, iindwendwe zonwabela iziselo nencoko kwilawunji nebha ezitofotofo, esayithiya ngokuba yiMoonshot Bar.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Moonshot Bar Isitandi Somboniso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Moonshot Bar Isitandi Somboniso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Moonshot Bar Isitandi Somboniso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Imilinganiselo nePakishini: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Iithegi: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Ubuchwepheshe Bokuvelisa: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Umngeni Woyilo: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Uphando: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inkuthazo: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Ubude Beprojekthi: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Ukuhamba Komsebenzi: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Amagunya Emifanekiso: Takeshi Yoshida, 2024.