Nexus Amava eSithuba seMpawu by Responsive Spaces

Nexus Amava eSithuba seMpawu by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwe-Inthafeyi, uNxibelelwano kunye naMava oMsebenzisi Competition Category.

IntsimbiI-Inthafeyi· 2025

Nexus Amava eSithuba seMpawu

by Responsive Spaces

Client: DC Tower

Ibhaso Lentsimbi le-A' Design Award Winner in I-Inthafeyi Category

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Verified Award Winner

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Colors

The Design

About Nexus Amava eSithuba seMpawu

Kwindawo ephakathi ngaphakathi kwesakhiwo esiphakamileyo kakhulu e-Austria, DC Tower yaseVienna, Responsive Spaces yenze isithuba sempawu sokufumana amava amaxabiso ale tawula: Nexus ibonisa indawo yokuphumla, ukuqhagamshelana nokuphinda uqhagamshelane. Eli fakelo lemidiya lisebenzisa ulwazi oludijithali, isandi, nokukhanya ukuthatha abatyeleli kuhambo olunembonakalo enamandla kwaye libaqhagamshelise ngokweemvakalelo kumphefumlo wesakhiwo. Ujongano olongezelelweyo lokuchukumisa luvumela iindwendwe ukuba zihlole yonke into ngokwazo. Ngeli xesha umxholo wedijithali uboniswa, iipateni zokukhanya ezikhodiweyo ngemibala nezihambelanisiweyo ngexesha zigalela igumbi.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Nexus Amava eSithuba seMpawu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Nexus Amava eSithuba seMpawu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Nexus Amava eSithuba seMpawu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensions & Packaging: The room as the size of approximately 3 meters in width and 12 meters in length
Tags: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Production Technology: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Design Challenge: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Research: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiration: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Project Duration: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operation Flow: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patents: none
Team Members: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Image Credits: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ