Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo ngu-Masoud Najafi Amirkiasar

Uyilo olubizwa ngokuba yi-Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo olwenziwe ngu-Masoud Najafi Amirkiasar ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2025

Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo

ngu Masoud Najafi Amirkiasar

Umxhasi: Avand Pastry

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

9,628

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#162500

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo

Isicatshulwa Sencwadi: I-Avand luhlu lwepakheji eyenzelwe udaba lwezinto ezibhakiweyo lweqondo eliphezulu. Olu hlu luquka amabhokisi amathathu ezikeyiki, ibhokisi lamaqebengwana kunye nendebe yephepha. Ukupeyintwa ngobrashi ngesandla kudibaniswe nobugcisa bedijithali ukwenza iimilo ezikhululekileyo ezifana nomsebenzi wobugcisa. Umbala oluhlaza omnyama kunye negolide zisetyenziswa njengemibala ephambili yodaba. Imiphezulu epeyintiweyo ibonisa uhlobo lwesandla lokwenziwa kwezinto ezibhakiweyo kunye nenyameko ethathwe ngexesha lemveliso. Kusetyenziswe indlela yesazisi eguqu-guqukayo, ngoko iipakheji ziphethe iimbono zobugcisa ezahlukeneyo endaweni yepatheni enye emiselweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Avand Umsebenzi Ophambili: Ipakheji Yezinto Ezibhakiweyo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Imilinganiselo nePakishini: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Iithegi: Packaging, Design, Pastry, Cake, Cookie,
Ubuchwepheshe Bokuvelisa: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Umngeni Woyilo: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Uphando: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inkuthazo: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Ubude Beprojekthi: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Ukuhamba Komsebenzi: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Amagunya Emifanekiso: Designer: Masoud Najafi.
Strategist: Nima Saade