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Hug Me Isitulo esinezingalo by Zipeng Zhou

Hug Me Isitulo esinezingalo by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 Ibhaso Legolide le-A' Design Award in Uyilo lweFanitshala Competition Category.


IgolideIfanitshala· 2025

Hug Me Isitulo esinezingalo

by Zipeng Zhou

Client: Steel-Land

Ibhaso Legolide le-A' Design Award Winner in Ifanitshala Category

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Verified Award Winner

Verify Award Status for #163159

Colors

The Design

About Hug Me Isitulo esinezingalo

Hug Me sisitulo esinezingalo esiyilelwe ukuhlala ngokukhululeka ekhaya. Iingalo zaso zolulekela ngaphandle ngendlela ephenjelelwe kukwangana. Isiseko esingqindilili nesomeleleyo sinika esi situlo inkangeleko eqinileyo nezinzileyo. Umqolo waso ubuyela umva ngeedigri ezili-105 ukulandela iindawo ezigobileyo zomzimba, nto leyo ilungele ukufunda, ukuphumla neendibano zosapho. Isakhiwo esidibeneyo sidibanisa isakhelo sentsimbi esakhelwe ngaphakathi nefom eyilwe ngokubuyela kancinci, kwaye isigqubuthelo sithungwe ngesandla ngaphandle kweglu. Kukho iindidi ze-polyester fiber nezoboya bemvana ezikhoyo ngemibala eyahlukeneyo, ezinomgqibelo ongangenwa ngamanzi namabala.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Hug Me Isitulo esinezingalo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Hug Me Isitulo esinezingalo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hug Me Isitulo esinezingalo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust.
Dimensions & Packaging
800mm*600mm*500mm
Tags
Chair, Steel-land, Hug, Furniture
Production Technology
The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
Design Challenge
If the product is comfort and how to make it more durable while remain the unique appearance.
Research
The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
Inspiration
On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
Project Duration
It is published on 4th, May, 2024 in Guangdong, China.
Operation Flow
This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
Team Members
Zhou Zipeng

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