Urbaner Isicwangciso soPhawu, uYilo lokuPakisha ngu-Deeeep Creative Lab

Uyilo olubizwa ngokuba yi-Urbaner Isicwangciso soPhawu, uYilo lokuPakisha olwenziwe ngu-Deeeep Creative Lab ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMeta, iCebo kunye neNkonzo.

IsilivereInkonzo· 2025

Urbaner Isicwangciso soPhawu, uYilo lokuPakisha

ngu Deeeep Creative Lab

Umxhasi: Deeeep Creative Lab

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Inkonzo

100,774

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165666

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Urbaner Isicwangciso soPhawu, uYilo lokuPakisha

Urbaner sisicwangciso sophawu nenkonzo semveliso yokulungisa iindevu eyenzelwe imarike yaseJapan. Esi sicwangciso siquka ukucwangciswa kwemveliso, iwebhusayithi yephepha elinye esabelayo, ukupakisha kunye noluntu lwe-intanethi. Isixhobo sokuchetha sisebenzisa injini kunye namakhuba entsimbi enekhabhoni ephezulu eyenziwe eJapan, kwaye ubume baso obuncinane buvumela ukulungiswa kweendevu nangaliphi na ixesha. Ukupakisha kudibanisa iindlela ezahlukeneyo zokubhala nebhokisi engaphakathi elula echaza indlela yokusebenzisa imveliso. U-Urbaner ubonisa ukuzilungisa njengendlela yokubonakalisa isimbo somntu, kwaye iwebhusayithi ikhokela abatyeleli ukusuka kumdla wokuqala ukuya ekuthengeni.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Urbaner Isicwangciso soPhawu, uYilo lokuPakisha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Urbaner Isicwangciso soPhawu, uYilo lokuPakisha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Urbaner Isicwangciso soPhawu, uYilo lokuPakisha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Imilinganiselo nePakishini: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Iithegi: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Ubuchwepheshe Bokuvelisa: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Umngeni Woyilo: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Uphando: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inkuthazo: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Ubude Beprojekthi: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Ukuhamba Komsebenzi: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Amalungu Eqela: Deeeep Creative LAB
Amagunya Emifanekiso: Deeeep Creative LAB,URBANER,2024