Mannay CBE 2020 Ikhonco ngu-Wai Ho Cheung

Uyilo olubizwa ngokuba yi-Mannay CBE 2020 Ikhonco olwenziwe ngu-Wai Ho Cheung ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweZakhiwo zoMboniso woRhwebo, angaPhakathi kunye neMiboniso.

IntsimbiUmboniso woRhwebo· 2025

Mannay CBE 2020 Ikhonco

ngu Wai Ho Cheung

Umxhasi: Shenzhen Mannay Cosmetic Co.

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Umboniso woRhwebo

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#165938

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Mannay CBE 2020 Ikhonco

UMannay uzisa uphawu lwakhe iLuckinfo kuMboniso wobuHle waseShayina eShanghai ngekhonco eliyilwe ukuze ligxininise kubuchule bobuchwepheshe bukaMannay nokutsala kolutsha kweLuckinfo. Eli khonco linomphakathi wesiqithi esahlula indawo ibe ngamacandelo amabini, ebonisa izithako ezingakalungiswa nobugcisa kwelinye icala, kunye neemveliso ezinemibala emihle zeLuckinfo kwelinye icala. Iziphumo zokukhanya ezahlukeneyo, imibala egqamileyo, neenkcukacha ezifana nezibane ze-neon neebhanti zokuthwala ziphucula umboniso. Uyilo luqinisekisa ukuhamba okugudileyo kweendwendwe, kudala amava abandakanyayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Mannay CBE 2020 Ikhonco ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mannay CBE 2020 Ikhonco iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mannay CBE 2020 Ikhonco iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Imilinganiselo nePakishini: Width 6 m x Depth 15 m x Height 4 m
Iithegi: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Ubuchwepheshe Bokuvelisa: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Umngeni Woyilo: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Uphando: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inkuthazo: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Ubude Beprojekthi: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Ukuhamba Komsebenzi: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Amalungu Eqela: Wai Ho Cheung
Amagunya Emifanekiso: Simon Zhou