Primadonna Isitulo Sengalo by Ariane Rosa is a highly esteemed winner of the very prestigious 2025 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweFanitshala Competition Category.
IbhronziIfanitshala· 2025
Primadonna Isitulo Sengalo
by Ariane Rosa
Client: Ariane Rosa Arquitetura e Design
Ibhaso Lebhronzi le-A' Design Award Winner in Ifanitshala Category
Verified Award Winner
Verify Award Status for #166625The Design
About Primadonna Isitulo Sengalo
Isitulo Sengalo iPlimadonna siyindibaniselwano egqibeleleyo yobuhle nentuthuzelo. Isakhiwo saso esijikelezayo, esenziwe ngomthi oqinileyo, sinemigca egudileyo nehambayo ebonisa uyilo lwaso olungenakuphelelwa lixesha. Isitulo sinezihlalo ezithanjisiweyo kunye neemiqamelo zentuthuzelo engaqhelekanga, sixhaswe yi-ottoman ehambelanayo. Siyilwe ngengqalelo ethe gqolo kwiinkcukacha, silinganisa ubuhle nokusebenza, sinikezela ngokuguquguquka kwiindawo ezingaphakathi ezahlukeneyo. IPlimadonna ayisosisombululo sokuhlala kuphela kodwa ikwayingxelo ephucukileyo yobuchule obucokisekileyo.
The Recognition
About the Ibhaso Lebhronzi le-A' Design Award
Primadonna Isitulo Sengalo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Primadonna Isitulo Sengalo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Primadonna Isitulo Sengalo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Primadonna armchair was conceived to offer an unprecedented design that stands apart in the market with its unique aesthetics. Crafted from sustainably sourced solid kiri wood, it features a removable upholstered seat in waterproof fabric, ensuring durability and easy maintenance. Its modular design includes a matching ottoman that doubles as a footrest or side table. Customizable finishes and loose cushions prioritize both beauty and unmatched comfort, redefining functional luxury.
- Dimensions & Packaging
- Armchair Dimensions: Width 900 mm x Depth 800 mm x Height 600 mm
Ottoman Dimensions: Width 500 mm x Depth 600 mm x Height 350 mm
Both pieces are designed for ease of assembly and disassembly, optimizing packaging with reduced volume for efficient transport. The armchair features a removable upholstered seat and loose cushions, while the ottoman doubles as a side table, combining functionality with compact practicality. - Tags
- wooden armmchair, kiri wood, solid wood furniture, wood armchair, armchair design, armchair
- Production Technology
- The Primadonna armchair is meticulously handcrafted from sustainably sourced solid kiri wood, valued for its strength and lightness. The production process relies on skilled artisans to shape its elegant curves and seamless joints. Designed with practicality in mind, the chair and ottoman are easily disassembled, allowing for compact packaging and efficient transport. Upholstered in waterproof, high-performance fabric, the Primadonna combines artisanal quality, functional design, and timeless beauty.
- Design Challenge
- The hardest part of this design activity was creating a unique piece using manual techniques, without relying on advanced machinery. The challenge lay in combining innovation with craftsmanship, while ensuring that the design remained functional, aesthetically pleasing, and scalable. Internal factors, such as a deep respect for traditional methods, and external factors, such as limited production possibilities and technological constraints, required creative problem-solving to overcome and achieve the desired result.
- Research
- This research yielded an innovative armchair, blending functionality, aesthetics, and sustainability. The goal was a unique, scalable, modular design for easy transport and assembly. Market analysis confirmed efficient production feasibility using sustainably sourced wood, reducing costs and boosting sustainability. The final design is innovative and eco-friendly, with strong market potential. This work advances furniture design and promotes responsible production.
- Inspiration
- The Primadonna armchair was inspired by the desire to create a truly unique and captivating piece that seamlessly blends form and function. Drawing from the elegance of mid-century modern design and the organic beauty of natural materials, the chair embodies timeless sophistication. Extensive research on ergonomics and sustainable practices informed its design, ensuring comfort and environmental responsibility. The result is a harmonious balance between innovation, artistry, and utility.
- Project Duration
- The Primadonna armchair project began in june 2024 in Itapema and finished in december 2024 in Itajai, Brazil, and it is not yet in production. Its design was meticulously crafted to ensure a balance of innovation, functionality, and aesthetic appeal.
- Operation Flow
- The Primadonna armchair offers a seamless blend of beauty and functionality. Its loose cushions provide customizable comfort, while the ottoman serves as both a footrest and a side table, adapting to different needs. The removable seat makes cleaning and fabric changes simple, ensuring longevity. Designed to be easily disassembled, it simplifies transport and storage. The Primadonna enhances any space with its versatility, comfort, and timeless elegance, creating a truly engaging experience.
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