Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IntsimbiIngaphakathi· 2025

Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo

by PepsiCo Design and Innovation

Ibhaso Lentsimbi le-A' Design Award Winner in Ingaphakathi Category

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Verified Award Winner

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Colors

The Design

About Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo

I-Cheetos Cheesy Verse 2024 ngamava embonakalo ezibandakanyayo ngokupheleleyo adalelwe eMexico City. Uhlobo lwesithathu lwale projekthi lwavulwa ngoJulayi 2024 kwaye lwaziswa ngumlinganiswa wophawu i-Chester Cheetah. Uyilo lumema abatyeleli ukuba baphonononge amava alishumi ahlukeneyo, ngalinye linxulunyaniswa nomxhinyo owahlukileyo we-Cheetos, kubandakanya i-Torciditos, i-Bolitas, i-Colmillos, i-Flamin Hot, i-Poffs kunye ne-Popcorn. Sonke isithuba sinomxholo nomlinganiswa waso siqu. Ukonwaba, ifashoni kunye nokutya ziimbandezelo ezintathu eziphambili zolo yilo luphela.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Cheetos Cheesy Verse 2024 Uyilo Lwembonakalo Ezibandakanya Ngokupheleleyo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration: Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Read the Press Release