Serasa Digital Usetyenziso Lweselfowuni ngu-Rodolpho Henrique

Uyilo olubizwa ngokuba yi-Serasa Digital Usetyenziso Lweselfowuni olwenziwe ngu-Rodolpho Henrique ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe.

IntsimbiImobhayili· 2025

Serasa Digital Usetyenziso Lweselfowuni

ngu Rodolpho Henrique

Umxhasi: Serasa

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Imobhayili

17,060

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#169575

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Serasa Digital Usetyenziso Lweselfowuni

I-Serasa ngi-arhente yokunika iingxelo zetyala ebuthela kwaye ihlanganise idatha yeskor yetyala kubantu abangaphezulu kwebhiliyoni. Eli projekti lalijonge ukuhlaziya iqonga le-B2B elikhoyo ngokugxila kakhulu kwiimfuno zomsebenzisi. Ngokwembono yemveliso, injongo yayikukunciphisa imibuzo yenkxaso yabathengi ngelixa kunyuswa izinga loguquko. Umceli mngeni ophambili yayikukuphinda ucinge iqonga le-B2B ngombono ogxile kumsebenzisi kwishishini apho ukuthemba kwiinkonzo zetyala akukaveli ngokubanzi.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Serasa Digital Usetyenziso Lweselfowuni ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Serasa Digital Usetyenziso Lweselfowuni iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Serasa Digital Usetyenziso Lweselfowuni iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Imilinganiselo nePakishini: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Iithegi: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Ubuchwepheshe Bokuvelisa: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Umngeni Woyilo: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Uphando: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inkuthazo: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Ubude Beprojekthi: The projects started in January 2023 and finished in December 2023
Ukuhamba Komsebenzi: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Amalungu Eqela: Rodolpho Henrique
Amagunya Emifanekiso: Rodolpho Henrique