Ghaffari Ibhuthi Yomboniso by Mohammad Hakiminia

Ghaffari Ibhuthi Yomboniso by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Ibhaso Lesilivere le-A' Design Award in Uyilo lweZakhiwo zoMboniso woRhwebo, angaPhakathi kunye neMiboniso Competition Category.

IsilivereUmboniso woRhwebo· 2025

Ghaffari Ibhuthi Yomboniso

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Ibhaso Lesilivere le-A' Design Award Winner in Umboniso woRhwebo Category

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Colors

The Design

About Ghaffari Ibhuthi Yomboniso

IGhaffari yibhuthi yomboniso eyilelwe inkampani yamashishini eemichiza. Le bhuthi igubungela iimitha ezisikweri ezingama-400 kwiHolo yesi-6 yeZiko loMboniso lamaZwe ngamaZwe laseTehran. Udonga olukhulu lukamabonakude lubekwe ecaleni kwe-axis ephambili yendawo kwaye lubonisa umxholo owahlukeneyo wophawu lweshishini. Isikrini sifakwe ngaphakathi, nto leyo echaza ngokutsha umda ophakathi kwebhuthi nekhorido kawonke-wonke kwaye yenza indawo yotshintsho efana neqonga. Inxalenye eseleyo ye-axis isebenza njengesango eliphambili. Le bhuthi ikwanayo nendawo yestudiyo yokubonisa iimveliso, indawo yodliwano-ndlebe kunye nendawo yokufota.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Ghaffari Ibhuthi Yomboniso ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Ghaffari Ibhuthi Yomboniso iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Ghaffari Ibhuthi Yomboniso yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -