Uyilo olubizwa ngokuba yi-Roots Iizines olwenziwe ngu-Xun Zuo ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuShicilela kunye noKupapasha iMidiya.

IbhronziUkushicilela· 2025

Roots Iizines

ngu Xun Zuo

Umxhasi: Xunzuodesign

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukushicilela

52,303

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#172635

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Roots Iizines

Olu papasho oluhluka-hlukeneyo luneezines, nganye yenziwe ngolwimi olubonakalayo olubonisa ubuni babali-amabali. Ligxile kwiivenkile zekofu zaseNew York, lithatha indlela abaphambukeli abatsha abazulazula ngayo unxibelelwano nokuhlalisana. Ifomathi ethunjiweyo netywiniweyo ngokufunxa umoya ivusa ukunganqini noxinzelelo lweemvakalelo. Ngokusebenzisa amabali obuqu, iprojekthi iveza ixabiso lentlalo lamashishini amancinci kwaye ibuyela ijonga uyilo lweemvakalelo njengesixhobo sokubandakanywa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Roots Iizines ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Roots Iizines iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Roots Iizines iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Imilinganiselo nePakishini: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Iithegi: Zine, Book, Ethnographic Research, Branding, Customer Experience
Ubuchwepheshe Bokuvelisa: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Umngeni Woyilo: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Uphando: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Inkuthazo: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Ubude Beprojekthi: An ongoing project started in August 2022. The most recent update was in July 2024.
Ukuhamba Komsebenzi: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.