Si Shengsheng ISethi Yezipho Zeemagnethi ngu-Peng Gao, Mian Wu and Yixuan Wu

Uyilo olubizwa ngokuba yi-Si Shengsheng ISethi Yezipho Zeemagnethi olwenziwe ngu-Peng Gao, Mian Wu and Yixuan Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweZipho.

IntsimbiIzipho· 2026

Si Shengsheng ISethi Yezipho Zeemagnethi

ngu Peng Gao, Mian Wu and Yixuan Wu

Umxhasi: The China Media Group Spring Festival Gala

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Izipho

4,693

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#174634

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Si Shengsheng ISethi Yezipho Zeemagnethi

I-Si Shengsheng yisethi yezipho zeemagnethi eyenzelwe uMnyhadala waseNtwasahlobo waseTshayina kunye noNyaka weNyoka. Le sethi iqulethe izitika ezine zesikhenkcezisi, kwaye isitika ngasinye siphethe intsikelelo eyodwa, efana nolonwabo, ubutyebi kunye novuyo lokutya okumnandi. Kwinkcubeko yaseTshayina, inyoka imele ukuhlaziywa nokuqhubeka ngokusebenzisa imijikelo yayo yendalo yokulala ubusika nokukhulula ulusu. Olu yilo ludibanisa inyoka ne-ruyi, umqondiso wemveli wethamsanqa, luguqula isidalwa esoyikwayo sibe yimaskoti enobubele. Ezi zitika zinokufakwa kuyo nayiphi na indawo enemagnethi kwaye zilungiswe ngokukhululekileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Si Shengsheng ISethi Yezipho Zeemagnethi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Si Shengsheng ISethi Yezipho Zeemagnethi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Si Shengsheng ISethi Yezipho Zeemagnethi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Imilinganiselo nePakishini: 250*250*30
Iithegi: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Ubuchwepheshe Bokuvelisa: CNC,Stamping manufacturing, Epoxy resin coating
Umngeni Woyilo: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Uphando: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inkuthazo: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Ubude Beprojekthi: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Ukuhamba Komsebenzi: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Amalungu Eqela: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Amagunya Emifanekiso: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025