Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa ngu-Hong Kong Trade Development Council

Uyilo olubizwa ngokuba yi-Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa olwenziwe ngu-Hong Kong Trade Development Council ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMisitho kunye neZiganeko.

IbhronziUmsitho· 2020

Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa

ngu Hong Kong Trade Development Council

Umxhasi: Hong Kong Trade Development Council

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Umsitho

23,207

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#90189

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa

Umbhalo Wencwadi: I-Fashion Launderette ngumqulu wezindawo zokumiselwa ezinomxholo owenzelwe iyure yorhwebo lwezinxibo eHong Kong. Uyilo lugubungela iindawo ezintathu: umyalezo wamkelo kwifoyi eyintloko, unxibelelwano lomngeno wendlu yembonakalo kunye nendawo enemisebenzi emininzi engange-350 imitha esikwere yemiboniso yezinxibo, iiseminari kunye nokwamkelwa kweendwendwe. Umxholo uphefumlelwe ziindlu zangaphakathi zokuvasela iimpahla zowe-1980s. Iindonga ezihonjisiweyo zakhiwe ngeenkqubo ze-aluminium ezinokusetyenziswa kwakhona ezigqunywe ngemifanekiso ye-vinyl, ibe iiplywood eziprintiweyo zibumba iimeko zangaphambili zeeshini zokuvasa. Imibala ilandela uqikelelo lwezinto ezizezona zithandwayo zenxibo lwexesha.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Fashion Launderette Isikhundla Esiyintloko: Indawo Yokumiselwa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Imilinganiselo nePakishini: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Iithegi: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Ubuchwepheshe Bokuvelisa: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Umngeni Woyilo: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Uphando: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inkuthazo: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Ubude Beprojekthi: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Ukuhamba Komsebenzi: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.