NYC Deal 99 Cent Store Uphawu Lomkhiqizo ngu-Chi Hao Chang

Uyilo olubizwa ngokuba yi-NYC Deal 99 Cent Store Uphawu Lomkhiqizo olwenziwe ngu-Chi Hao Chang ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

NYC Deal 99 Cent Store Uphawu Lomkhiqizo

ngu Chi Hao Chang

Umxhasi: School of Visual Arts

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

9,792

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#90132

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-NYC Deal 99 Cent Store Uphawu Lomkhiqizo

I-NYC Deal luphawu lomkhiqizo olwenzelwe ivenkile ethengisa iimpahla ezingamasenti angama-99 eNew York City. Uphawu olu lugxile kwitegi yexabiso elingqindilili emiswe ngengonyameya, elikhumbuza intshukumo yokujikeleza yeetegi apho abathengi bazibamba baze bazizinzise phambi kokuba bazifunde. Itegi ejikelezileyo yenza ixabiso elinye lamasenti angama-99 ibe ngumyalezo ocacileyo kunazo zonke wophawu lomkhiqizo. Izinto ezixhasayo zibhekisela kwiimveliso ezithengiswa kule venkile. Izinto ezishicilelweyo zisebenzisa ushicilelo lweleza yedijithali, ngeli xesha iibhegi zokuthwala, iihempe kunye nezinye izinto zelaphu zisebenzisa ushicilelo lwesikrini ukuze kufumaneke iinki ezingapheliyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

NYC Deal 99 Cent Store Uphawu Lomkhiqizo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. NYC Deal 99 Cent Store Uphawu Lomkhiqizo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. NYC Deal 99 Cent Store Uphawu Lomkhiqizo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Imilinganiselo nePakishini: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Iithegi: Branding, Graphic Design, Identity, Logo, Poster
Ubuchwepheshe Bokuvelisa: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Umngeni Woyilo: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Uphando: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inkuthazo: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Ubude Beprojekthi: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Ukuhamba Komsebenzi: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.