Macy’s Website Ijongano leWebhusayithi by Willy Lai and Dave Torres

Macy’s Website Ijongano leWebhusayithi by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lwe-Inthafeyi, uNxibelelwano kunye naMava oMsebenzisi Competition Category.

IsilivereI-Inthafeyi· 2020

Macy’s Website Ijongano leWebhusayithi

by Willy Lai and Dave Torres

Client: Macy's

Ibhaso Lesilivere le-A' Design Award Winner in I-Inthafeyi Category

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The Design

About Macy’s Website Ijongano leWebhusayithi

Iwebhusayithi kaMacy's yijongano lokuthengisa kwi-intanethi elivumela abathengi ukuba bakhangele baze bathenge iimveliso ezinikezelwa nguMacy's. Iwebhusayithi yenziwa kwakhona ngokuphendula kwiinkcazo zabathengi, oku kukhokelela kwisakhelo esicocekileyo nesilula esiphefumlelwe yimidiya yefashoni kunye neemveliso zeteknoloji zabathengi. Iiteknoloji zewebhu ezisabelayo zivumela ukufikelela ngeekhompyutha zesikhuk-lap, iithablethi kunye nezimahekhalo. Uphando olubanzi lukhokela lo msebenzi, kubandakanya novavanyo lwabasebenzisi, udliwano-ndlebe, uvavanyo lwe-A/B kunye novavanyo lokusetyenziswa. Isakhelo esilula senza inkqubo yokuthenga ibe lula kwaye siphucula ukubandakanyeka kwabasebenzisi.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Macy’s Website Ijongano leWebhusayithi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Macy’s Website Ijongano leWebhusayithi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Macy’s Website Ijongano leWebhusayithi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.