Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe Competition Category.

IsilivereImobhayili· 2020

Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula

by Willy Lai and Dave Torres

Client: Macy's

Ibhaso Lesilivere le-A' Design Award Winner in Imobhayili Category

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The Design

About Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula

I-Macy's App sisicelo sokuthenga ngeselula esaphinda saphuhliswa kwakhona ngo-2019 sezixhobo ze-Android neze-iOS. Esi sicelo sivumela abathengi ukuba babhrawuze baze bathenge iimpahla zemfashini, ubuhle, kunye neemveliso zasekhaya besebenzisa i-smartphone okanye i-tablet. Uyilo lucocekile lulula, luthatha imikhwa yokubona kwiimidiya zemfashini kunye neemveliso zeteknoloji zabathengi. Izixhobo ezisekelwe kwikhamera zixhasa ukuskena nokuhlawula, kunye neempawu zenyani eyandisiweyo ezivumela abathengi ukuba babone iimveliso kuqala phambi kokuba bathenge. Uphuhliso lwakhona lwalusekwe kuphando olubanzi lomsebenzisi kunye kwiimpendulo zabathengi, kwaye ukubandakanyeka komsebenzisi kwanda emva kokuqaliswa.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Macy’s App Redesign Primary Function: Isicelo Sokuthenga Ngeselula yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.