Zhaohui Lu

The creator of the company is from Guangzhou, China and has been working in the advertising industry for over ten years. Their main responsibilities include providing brand planning, creative copywriting, graphic design, and photography services for business owners. One of them worked as an art teacher in a secondary school for 12 years, so they are very skilled at communication with people.

Kscope Design is the advertising company founded by the creator in 2016, which is composed of a group of designers who love life, art, and have a passion for creative design. The team's works often aim to break through the traditional values of China. For example, in the entry for this competition, the creator tried their best to persuade their clients to express themselves in a more interesting and natural way during the presentation, because they believe that telling a story to the audience with sincerity is the most touching thing.