Umyilo othi Lays Heartwork Primary Function: Iphulo Lokupapasha ngumyili othi PepsiCo Design and Innovation unikwe ibhaso elithi Ibhaso Lesilivere le-A' Design Award kudidi oluthi Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano

UKUPAPASHWA NGOKUKHAWULEZA

COMO, eItali, 23 Epreli 2021 /DesignNewswire/ Ukhuphiswano oluthi A' Design Award & Competition luqinisekisile ibhaso elithi Ibhaso Lesilivere le-A' Design Award kudidi oluthi Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano kumyilo othi Lays Heartwork Primary Function: Iphulo Lokupapasha, owenziwe ngumyili othi PepsiCo Design and Innovation yenkampani ethi PepsiCo Design & Innovation. Olu lwamkelo lunikwe ngaphakathi kokhuphiswano oluthi 2020 - 2021 A' Design Award & Competition kwaye lwamiselwa ngokuphononongwa ngoogxa yiphaneli enkulu yabahloli bamazwe ngamazwe equka izifundiswa ezihloniphekileyo, ochwepheshe bomyilo kunye namalungu onondaba, abaphonononge imifakelo engenamagama ngokwemiqathango emiselweyo.

Intsingiselo yebhaso elithi Ibhaso Lesilivere le-A' Design Award

Ibhaso Lesilivere le-A' Design Award livuyisa imiyilo yomgangatho ophezulu ebonakalisa ukugqwesa nezinto ezintsha. Eli bhaso liyazamkela iimveliso ezingabonakali zintle kuphela kodwa ezisebenza kakhulu, ezibonisa ukuqonda nobuchule obunzulu bomyili. Abamkeli beIbhaso Lesilivere le-A' Design Award bayaqatshelwa ngegalelo labo ekunyuseni imigangatho yemboleko nokuqhubela phambili inkqubo yoyilo. Umsebenzi wabo uhlala ubandakanya izinto ezintsha zokuqala kwaye uvuselela impendulo enamandla yeemvakalelo, unempembelelo ebonakalayo ekuphuculeni ubomi bemihla ngemihla.

Okungaphezulu malunga nomyilo othi Lays Heartwork Primary Function: Iphulo Lokupapasha

Lays Heartwork liphulo lokupapasha eladalelwa umzila-mveliso weLays ngexesha lobhubhane iCovid-19. Eli phulo libulela abantu abasebenza ngasemva kwithala loxabiso lweLays, kubandakanya amafama, abasebenzi basefektri, abaqhubi beelori, abathengisi kunye nabasebenzi bokuhambisa impahla. Imibala eqaqambileyo nenethemba idityaniswa nemiyalezo ethe ngqo yombulelo kuwo wonke umyilo wepakethe. Ipakethe nganye iba ngumbulelo kubasebenzi boluntu abanqabileyo ukuba babulelwe ubuso ngobuso. Injongo kukubonisa ukuba lo msebenzi wemihla ngemihla ayingomsebenzi onzima kuphela, ngumsebenzi wentliziyo.

Imbali yamabhaso

Olu lwamkelo luthetha ukuba umyili othi PepsiCo Design and Innovation yenkampani ethi PepsiCo Design & Innovation ufumene amabhaso ama-81 athi A' Design Award. Amabhaso anikezelwe phakathi kwehlelo elithi 2013 - 2014 nehlelo elithi 2020 - 2021 lokhuphiswano oluthi A' Design Award & Competition.

Malunga nebhaso elithi Ibhaso le-A' loYilo lokuBhengeza, ukuThengisa kunye noNxibelelwano

Ibhaso le-A' loYilo lokuBhengeza lukhuphiswano lwamazwe ngamazwe olwamkela iziyilo zentengiso ezilungileyo ezenziwe ngabayili kunye nee-arhente. Luququzelelwe ngaphakathi kokhuphiswano oluthi A' Design Award & Competition kwaye luvulelekile kubathathi-nxaxheba bevela kumazwe onke, abaquka abayili bokubhengeza, abantu abaqeqeshiweyo kukuthengisa, abayili bonxibelelwano kunye abalawuli abayilayo. Imifakelo eqhelekileyo iquka advertisement campaigns, billboards, commercials, print ads, social media campaigns kunye direct mails. Imiyilo ewongweyo (iziyilo zokubhengeza) ipapashwe ku https://designers.org/xh/udidi-loyilo/ukubhengeza

Malunga nokhuphiswano oluthi A' Design Award & Competition

Liqulunqwa minyaka le ukususela ngo-2008, ukhuphiswano oluthi A' Design Award & Competition libhaso lomyilo lwamazwe ngamazwe elihlolwa ngabahloli. Ukhuphiswano luvulelekile kumifakelo evela kumazwe onke. Injongo yobuntu yebhaso elithi A' Design Award kukuphakamisa uluntu ngomyilo oluhle, ngokuqaphela nokukhuthaza iimveliso, iiprojekthi neenkonzo ezikumgangatho ophezulu ezinceda uluntu, nangokudala ukuqondwa nokuxatyiswa kwemikhwa nemigaqo yomyilo oluhle ehlabathini liphela. Imifakelo etyunjiweyo iphononongwa ngoogxa kwaye ivavanywe ngokungaziwa yiphaneli enkulu yabahloli bamazwe ngamazwe equka izifundiswa ezihloniphekileyo, ochwepheshe bomyilo kunye namalungu onondaba ngokwemiqathango emiselweyo efana nokusebenza kakuhle, i-ergonomics, ubunjineli, indlela yokubonisa, ukusungula izinto ezintsha, ukusetyenziseka, ukuzinza kwendalo nobuchwepheshe, kunye nokulinganiswa kwamanqaku ukuphelisa ukuchasa. Amabhaso anikezelwa kumanqanaba athi Iplatinam, Igolide, Isilivere, Ibhronzi kunye Intsimbi. Umvuzo othi A' Design Prize onikezelwa abawamkeli bebhaso abafanelekileyo uquka indebe yebhaso, isatifiketi sobuchule bomyilo, incwadi yonyaka esinqe, ilayisensi yobomi bonke yokusebenzisa ilogo yokuwonga yebhaso elithi A' Design Award, umboniso wemisebenzi ewongweyo, isimemo sobusuku begala nomcimbi wokuwonga eItali, ukufakwa kuluhlu oluthi World Design Rankings noluthi Designer Rankings, kunye neenkonzo zobudlelwane boluntu nokukhankaswa. Ubhaliso, ukulayisha umsebenzi kunye nokufumana amanqaku okuqala akubizi mali, kwaye abawamkeli bebhaso behlelo elithi Professional Edition nelithi Digital Edition abanyanzeli ngokwesivumelwano ukuba bahlawule iimali ezingaphezulu ukuze bafumane umvuzo othi A' Design Prize. Ulwazi olungakumbi lufumaneka ku https://competition.adesignaward.com

Izixhobo zoonondaba

• Ikhasi lomwamkeli webhaso: https://designers.org/xh/118793
• Ikhasi lebhaso elithi A' Design Award: https://competition.adesignaward.com/118793
• Umboniso weemidiya: https://www.designnewsroom.com/!118793
• Iprofayili yomwamkeli webhaso: https://designers.org/xh/d/133313

Inkcukacha zoqhagamshelwano neemidiya

Giulia Ferrari, I-Ofisi Yoonondaba
Designers.Org
Via Leone Leoni 32, 22100 Como, eItali
press@designers.org
+39 031 4491953

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