Lays Heartwork Primary Function: Iphulo Lokupapasha by PepsiCo Design and Innovation

Lays Heartwork Primary Function: Iphulo Lokupapasha by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IsilivereUkubhengeza· 2021

Lays Heartwork Primary Function: Iphulo Lokupapasha

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ukubhengeza Category

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Verified Award Winner

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Colors

The Design

About Lays Heartwork Primary Function: Iphulo Lokupapasha

Lays Heartwork liphulo lokupapasha eladalelwa umzila-mveliso weLays ngexesha lobhubhane iCovid-19. Eli phulo libulela abantu abasebenza ngasemva kwithala loxabiso lweLays, kubandakanya amafama, abasebenzi basefektri, abaqhubi beelori, abathengisi kunye nabasebenzi bokuhambisa impahla. Imibala eqaqambileyo nenethemba idityaniswa nemiyalezo ethe ngqo yombulelo kuwo wonke umyilo wepakethe. Ipakethe nganye iba ngumbulelo kubasebenzi boluntu abanqabileyo ukuba babulelwe ubuso ngobuso. Injongo kukubonisa ukuba lo msebenzi wemihla ngemihla ayingomsebenzi onzima kuphela, ngumsebenzi wentliziyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Lays Heartwork Primary Function: Iphulo Lokupapasha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Lays Heartwork Primary Function: Iphulo Lokupapasha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Lays Heartwork Primary Function: Iphulo Lokupapasha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release