Monumental Hello Advertising ngu-Centrick Marketing Solutions LLP

Uyilo olubizwa ngokuba yi-Monumental Hello Advertising olwenziwe ngu-Centrick Marketing Solutions LLP ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IgolideUkubhengeza· 2025

Monumental Hello Advertising

ngu Centrick Marketing Solutions LLP

Umxhasi: Centrick Marketing Solutions LLP

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ukubhengeza

170,003

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#169746

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Uyilo

Malunga ne-Monumental Hello Advertising

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Monumental Hello Advertising ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Monumental Hello Advertising iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Monumental Hello Advertising idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
Imilinganiselo nePakishini: A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high
Iithegi: Design, Advertising, Typo, Illustration.
Umngeni Woyilo: Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
Inkuthazo: India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
Ubude Beprojekthi: The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
Amalungu Eqela: Roy Menezes,
Malavika Shah,
Yash Chauhan,
Niel Thakkar,
Arunima Bhatnagar,
Shalmali Lugade,
Siddharth Pandit