Hyzy World Youth Activity Center Isazisi seShishini ngu-Ecust Creplus Design

Uyilo olubizwa ngokuba yi-Hyzy World Youth Activity Center Isazisi seShishini olwenziwe ngu-Ecust Creplus Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IgolideUkubhengeza· 2025

Hyzy World Youth Activity Center Isazisi seShishini

ngu Ecust Creplus Design

Umxhasi: HYZY World Youth Activity Center

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ukubhengeza

166,683

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#170638

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hyzy World Youth Activity Center Isazisi seShishini

Ilogo ye-Hyzy World yamkela uhlobo lwesangqa, emele ukuphelela nokugqibelela, ngelixa idibanisa i-arch yezakhiwo ngokungenasikhalo njengesici esichazayo. Ngokudibanisa imiboniso yemilinganiselo emibini neyemithathu, uyilo lubandakanya ingcamango yeSango leXesha elizayo. Into ebaluleke kakhulu yelogo yinkcukacha efihliwe ememezela intliziyo: xa ijongwa ukusuka phezulu, umbono ophezulu uveza intliziyo egqibeleleyo, kwaye phantsi kwelanga, isithunzi senza uhlobo lwentliziyo ngokwendalo nakanjalo. Le ngcamango yeentliziyo ezimbini idlulisela ngokuntle ifilosofi engundoqo yophawu ethi "Ukunyamekela ngoThando".

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Hyzy World Youth Activity Center Isazisi seShishini ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Hyzy World Youth Activity Center Isazisi seShishini iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hyzy World Youth Activity Center Isazisi seShishini idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Iithegi: Logo, Branding, IP Design, Mascot design
Umngeni Woyilo: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Uphando: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Inkuthazo: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Ubude Beprojekthi: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Ukuhamba Komsebenzi: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Iipathenti: All Copyrights ECUST-CRE+ Design, 2025
Amalungu Eqela: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Amagunya Emifanekiso: All Copyrights ECUST-Creplus Design, 2025