Kweichow Moutai Ipakethe Yotywala Obunamandla by Yi Huang and Pei Luo

Kweichow Moutai Ipakethe Yotywala Obunamandla by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2025

Kweichow Moutai Ipakethe Yotywala Obunamandla

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Kweichow Moutai Ipakethe Yotywala Obunamandla

IKweichow Moutai luyilo lwepakethe lotywala obunamandla baseTshayina obuthengiswa eJapan. Imilo yebhotile isekelwe kwibhotile yakudala yeMoutai kwaye ithatha imibala nesimilo sodongwe lweRu Kiln, olwaqala ngexesha lolawulo lweTang. Umbhalo wobugcisa okwipakethe uvela kumbongo wembongi yaseJapan uPrince Nagaya, owabhalwa ngexesha lolawulo lweTang. Loo mbinza inye yavela kwiimpahla zoncedo ezathunyelwa ukusuka eJapan ukuya eWuhan, ikhumbuza ngonaniselwano lwenkcubeko olude phakathi kwala mazwe mabini. Ipakethe inobungakanani obungama-77 nge-77 nge-173 eemilimitha. Olu yilo lusebenza njengesixhobo sonaniselwano lwenkcubeko.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Kweichow Moutai Ipakethe Yotywala Obunamandla ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Kweichow Moutai Ipakethe Yotywala Obunamandla iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Kweichow Moutai Ipakethe Yotywala Obunamandla idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center