Chinese Lion Isitikha Semoto by Yao Wu is a highly esteemed winner of the very prestigious 2024 Ibhaso Legolide le-A' Design Award in Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano Competition Category.

IgolideUkubhengeza· 2024

Chinese Lion Isitikha Semoto

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Ibhaso Legolide le-A' Design Award Winner in Ukubhengeza Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Lion Isitikha Semoto

IChinese Lion sisethi yesitikha semoto yohlelo olulinganiselweyo eyenzelwe isithuthi iFengxing T5 EVO. Uyilo luyinkqubo yobugcisa yengonyama yaseTshayina, ebekwe phezu kwesiseko seepatheni zemveli zaseTshayina. Ijiyometri enemilinganiselo emithathu, i-pop art kunye nobugcisa obungaqondakaliyo (abstract art) zidityanisiwe ukunika imizobo isimilo esitsha nesinamandla esijolise ekutsaleni abaqhubi abaselula. Wonke umsebenzi wobugcisa ulungiswe njengomzobo we-vector kwaye uveliswa kwifilimu ye-PVC, isetyenziswa njengesigqubuthelo esisiqingatha esilinganisa i-4565 ngo-800 leemilimitha. Kunikezelwa iindlela ezintathu zemibala.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Chinese Lion Isitikha Semoto ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Chinese Lion Isitikha Semoto iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Chinese Lion Isitikha Semoto idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao