Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2021

Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla

Adrenaline Space luyilo lwepakethe olunyanzelisiweyo lwesiselo samandla esithengiswa eRashiya. Uyilo lubhiyozela uhlolo-lwesibhakabhaka kwaye luxhasa isikhundla sebhrendi ekhuthaza abathengi ukuba badlule kwimida yabo buqu. Umnyele weenkwenkwezi ezingqolo ezibengezelayo ubekwe emva komvo oluhlaza okwesibhakabhaka onzulu, oudala isimemo esibonwa ngamehlo sokufikelela kwiinqanaba ezitsha. Ipakethe ikwadlulisa ulwazi ngokongezwa kwejusi kwaye igqamisa izithako neenzuzo zekhafeyini, iivithamini kunye netaurine. Le ngcamango yaphuhliswa njengempendulo kwimibuzo yomthengi wentengiso.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Adrenaline Space Primary Function: Ipakethe Yesiselo Samandla yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release