Umyilo othi Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo ngumyili othi PepsiCo Design and Innovation unikwe ibhaso elithi Ibhaso Lebhronzi le-A' Design Award kudidi oluthi Uyilo lwePakheji

UKUPAPASHWA NGOKUKHAWULEZA

COMO, eItali, 16 Epreli 2024 /DesignNewswire/ Ukhuphiswano oluthi A' Design Award & Competition luqinisekisile ibhaso elithi Ibhaso Lebhronzi le-A' Design Award kudidi oluthi Uyilo lwePakheji kumyilo othi Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo, owenziwe ngumyili othi PepsiCo Design and Innovation yenkampani ethi PepsiCo Design & Innovation, owenzelwe iklayenti ethi PepsiCo. Olu lwamkelo lunikwe ngaphakathi kokhuphiswano oluthi 2023 - 2024 A' Design Award & Competition kwaye lwagqitywa ngokuphononongwa ngoogxa yiphaneli enkulu yabahloli bamazwe ngamazwe equka izifundiswa ezihloniphekileyo, ochwepheshe bomyilo kunye namalungu onondaba, abaphonononge imifakelo engenamagama ngokwemiqathango emiselweyo.

Ibhaso elithi Ibhaso Lebhronzi le-A' Design Award lichazwe

Ibhaso Lebhronzi le-A' Design Award linikwa imiyilo ephawulekayo ebonisa inqanaba eliphezulu lokuyila nokusebenza ngokwenene. Liyazamkela ukuzinikela nobuchule babayili abavelisa umsebenzi ophawuleka ngophuhliso olucingisisiweyo nokusetyenziswa kwezinto ezintsha kwezixhobo nobuchwephesha. Le miyilo iyaqatshelwa ngokuphunyezwa kwayo ngobungcali nokukwazi kwayo ukuba nempembelelo entle kwimigangatho yemboleko. Ukuphumelela kweli bhaso kuxela ukukwazi komyili ukudibanisa ifom nomsebenzi ngokuphumelelayo, enikela izisombululo eziphucula ubomi nentlalontle yabantu.

Malunga nomyilo othi Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo

Umbhalo Wencwadi: I-Pepsi x Spotify lulwakhiwo lomgqomo wesiselo lohlobo olulinganiselweyo olwenzelwe abaphulaphuli baseYiputa. Umsebenzi wobugcisa udibanisa imifanekiso yezinto ezichazayo (visual identities) zePepsi neSpotify ngokulinganayo. Umbala oluhlaza wePepsi odwangu udityaniswa nombala oluhlaza okhanyayo owabelwana ngawo yiSpotify kunye nomboniso we-rap eYiputa. Umva usebenzisa iipateni ze-glitch kunye nezaleko zephepha eziqingqiweyo ezinemibongo yeengoma ebhalwe ngesandla. Ikhowudi ye-QR eshicilelwe kumgqomo ivumela abantu ukuba baphulaphule ingoma yePepsi eyenzelwe iphulo lokubuyiselwa kwemali (cashback campaign). Ikhithi ye-influencer yaveliswa kunye nomgqomo.

Imbali yamabhaso

Umyili othi PepsiCo Design and Innovation yenkampani ethi PepsiCo Design & Innovation ufumene amabhaso ama-121 athi A' Design Award kuquka olu lwamkelo. Amabhaso anikezelwe phakathi kwehlelo elithi 2013 - 2014 nehlelo elithi 2023 - 2024 lokhuphiswano oluthi A' Design Award & Competition.

Malunga nebhaso elithi Ibhaso le-A' loYilo lwePakheji

Ibhaso le-A' loYilo lwePakheji lukhuphiswano lwehlabathi lwepakheji olwamkela iziyilo zepakheji ezigqwesileyo zabayili bepakheji abaneziphiwo kwihlabathi liphela. Luququzelelwe ngaphakathi kokhuphiswano oluthi A' Design Award & Competition kwaye luvulelekile kubathathi-nxaxheba bevela kumazwe onke, abaquka abayili bepakheji, abayili begrafiki, iiarhente zobrandishini kunye abavelisi bemiveliso. Imifakelo eqhelekileyo iquka bottles, boxes, cans, pouches, tubes kunye cartons. Imiyilo ewongweyo (iziyilo zepakheji) ipapashwe ku https://designers.org/xh/udidi-loyilo/ipakheji

Malunga nokhuphiswano oluthi A' Design Award & Competition

Liqulunqwa minyaka le ukususela ngo-2008, ukhuphiswano oluthi A' Design Award & Competition libhaso lomyilo lwamazwe ngamazwe elihlolwa ngabahloli. Ukhuphiswano luvulelekile kumifakelo evela kumazwe onke. Injongo yobuntu yebhaso elithi A' Design Award kukuphakamisa uluntu ngomyilo oluhle, ngokuqaphela nokukhuthaza iimveliso, iiprojekthi neenkonzo ezikumgangatho ophezulu ezinceda uluntu, nangokudala ukuqondwa nokuxatyiswa kwemikhwa nemigaqo yomyilo oluhle ehlabathini liphela. Imifakelo etyunjiweyo iphononongwa ngoogxa kwaye ivavanywe ngokungaziwa yiphaneli enkulu yabahloli bamazwe ngamazwe equka izifundiswa ezihloniphekileyo, ochwepheshe bomyilo kunye namalungu onondaba ngokwemiqathango emiselweyo efana nokusebenza kakuhle, i-ergonomics, ubunjineli, indlela yokubonisa, ukusungula izinto ezintsha, ukusetyenziseka, ukuzinza kwendalo nobuchwepheshe, kunye nokulinganiswa kwamanqaku ukuphelisa ukuchasa. Amabhaso anikezelwa kumanqanaba athi Iplatinam, Igolide, Isilivere, Ibhronzi kunye Intsimbi. Umvuzo othi A' Design Prize onikezelwa abawamkeli bebhaso abafanelekileyo uquka indebe yebhaso, isatifiketi sobuchule bomyilo, incwadi yonyaka esinqe, ilayisensi yobomi bonke yokusebenzisa ilogo yokuwonga yebhaso elithi A' Design Award, umboniso wemisebenzi ewongweyo, isimemo sobusuku begala nomcimbi wokuwonga eItali, ukufakwa kuluhlu oluthi World Design Rankings noluthi Designer Rankings, kunye neenkonzo zobudlelwane boluntu nokukhankaswa. Ubhaliso, ukulayisha umsebenzi kunye nokufumana amanqaku okuqala akubizi mali, kwaye abawamkeli bebhaso behlelo elithi Professional Edition nelithi Digital Edition abanyanzeli ngokwesivumelwano ukuba bahlawule iimali ezingaphezulu ukuze bafumane umvuzo othi A' Design Prize. Ulwazi olungakumbi lufumaneka ku https://competition.adesignaward.com

Izixhobo zoonondaba

• Ikhasi lomwamkeli webhaso: https://designers.org/xh/159644
• Ikhasi lebhaso elithi A' Design Award: https://competition.adesignaward.com/159644
• Umboniso weemidiya: https://www.designnewsroom.com/!159644
• Iprofayili yomwamkeli webhaso: https://designers.org/xh/d/133313

Inkcukacha zoqhagamshelwano neemidiya

Giulia Ferrari, I-Ofisi Yoonondaba
Designers.Org
Via Leone Leoni 32, 22100 Como, eItali
press@designers.org
+39 031 4491953

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