Uyilo olubizwa ngokuba yi-Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IbhronziIpakheji· 2024
Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo
ngu PepsiCo Design and Innovation
Umxhasi: PepsiCo
Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#159644Uyilo
Malunga ne-Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo
Umbhalo Wencwadi: I-Pepsi x Spotify lulwakhiwo lomgqomo wesiselo lohlobo olulinganiselweyo olwenzelwe abaphulaphuli baseYiputa. Umsebenzi wobugcisa udibanisa imifanekiso yezinto ezichazayo (visual identities) zePepsi neSpotify ngokulinganayo. Umbala oluhlaza wePepsi odwangu udityaniswa nombala oluhlaza okhanyayo owabelwana ngawo yiSpotify kunye nomboniso we-rap eYiputa. Umva usebenzisa iipateni ze-glitch kunye nezaleko zephepha eziqingqiweyo ezinemibongo yeengoma ebhalwe ngesandla. Ikhowudi ye-QR eshicilelwe kumgqomo ivumela abantu ukuba baphulaphule ingoma yePepsi eyenzelwe iphulo lokubuyiselwa kwemali (cashback campaign). Ikhithi ye-influencer yaveliswa kunye nomgqomo.
Ukuqatshelwa
Malunga ne-Ibhaso Lebhronzi le-A' Design Award
Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pepsi X Spotify Umsebenzi Ophambili: Ipakheji Yesiselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inkuthazo
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
Okuxhasiweyo
Hlola Ngaphaya kwe-Designers.org
Fumana iimveliso, iinkonzo kunye namathuba avela kumaqabane ethu entengiso.
Okungakumbi Ongakuphonononga
Oyilo Ezinxulumeneyo
Phonononga ezinye izinto zoyilo eziwongwe ngembasa kweli candelo linye, ezikhethwe ngokwemfanelo.
