Yi Music וועבזייטל by Manye Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award אין בראָנדז in וועבזײַט און וועב דיזײַן Competition Category.
בראָנדזוועב· 2020
Yi Music וועבזייטל
by Manye Xu
Client: Xu Manye
A' Design Award אין בראָנדז Winner in וועב Category
Verified Award Winner
Verify Award Status for #101416The Design
About Yi Music וועבזייטל
יי מוזיק איז א וועבזייטל וואס איז דיזיינט צו פרעזענטירן די מוזיק און קולטור פון די יי מענטשן, א מינאריטעט נאציאנאליטעט אין דרום-מערב כינע. איקאנען אויף דער זייט זענען געצויגן פון טראדיציאנעלע יי מוסטערן און ארכיטעקטור. די הויפט-זייט ניצט א גרינע קרייז צו רעפרעזענטירן די זון און די לבנה, וואס האלטן א וויכטיגן ארט אין יי גלויבן. באזוכער קענען צוהערן צו לידער פון יי זינגער און שאפן א פערזענליכע מוזיק פאסטער צו טיילן. א היסטאריע-זייט דערקלערט טראדיציאנעלע אינסטרומענטן און זייערע קלאנגען, א שפיל-זייט טעסט צוהער-פעאיגקייטן, און אן אנליין קרעם ביטעט אלבאמס.
The Recognition
About the A' Design Award אין בראָנדז
Yi Music וועבזייטל איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Yi Music וועבזייטל ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Yi Music וועבזייטל באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
- Dimensions & Packaging
- Website interface design, designed by photoshop and illustrator.
- Tags
- Yi nationality, Yi music
- Production Technology
- I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
- Design Challenge
- It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
- Research
- There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
- Inspiration
- I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
- Project Duration
- Guangzhou, China
- Operation Flow
- This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
- Patents
- NONE
- Team Members
- Xu Manye
- Image Credits
- Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.
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