Refined of Jasmine פּאַקקאַגינג by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2022 A' Design Award אין בראָנדז in פּאַקונג דיזײַן Competition Category.
בראָנדזפּאַקונג· 2022
Refined of Jasmine פּאַקקאַגינג
A' Design Award אין בראָנדז Winner in פּאַקונג Category
Verified Award Winner
Verify Award Status for #127226The Design
About Refined of Jasmine פּאַקקאַגינג
פארוואס שוואַרץ איז אויסדערוויילט צו אויסדריקן ריין ווייַס דזשאַסמינע? זינט דזשאַסמינע בליען בלויז בייַ נאַכט, דעריבער די מאכן פון דזשאַסמינע טיי איז געווען געפירט בייַ נאַכט, טיפּיש "ארבעטן בייַ נאַכט". די קאָליר פון פינצטער נאַכט איז אויסדערוויילט ווי די דאָמינאַנט קאָליר פון די פּעקל, מיט די טאָן פון מזרח פּאַלאַץ צו אויסדריקן די איידעלע דימאַנאַנס פון דעם מלכּה פון נאַכט. דזשאַסמינע בלומען זענען דיפּיקטיד ווי מעזמערייזינג ווי גליטערינג שטערן אין די נאַכט הימל דורך גרונטיק הייס שטער סטאַמפּינג.
The Recognition
About the A' Design Award אין בראָנדז
Refined of Jasmine פּאַקקאַגינג איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Refined of Jasmine פּאַקקאַגינג ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Refined of Jasmine פּאַקקאַגינג באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
- Dimensions & Packaging
- Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm - Tags
- Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
- Production Technology
- The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
- Design Challenge
- Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
- Inspiration
- Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
- Project Duration
- The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
- Team Members
- Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan
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