Grassy Premiados קאווע פאקונג by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 A' Design Award אין זילבער in פּאַקונג דיזײַן Competition Category.
זילבערפּאַקונג· 2022
Grassy Premiados קאווע פאקונג
Client: Grassy Caffè
A' Design Award אין זילבער Winner in פּאַקונג Category
Verified Award Winner
Verify Award Status for #128993The Design
About Grassy Premiados קאווע פאקונג
גראסי פרעמיאדאס איז אַ פאַקונג-דיזיין פֿאַר בראַזיליאַנער ספּעציעל-קאווע. די שאַכטל האָט אָרגאַנישע און מאָדולערע פֿאָרעמס וואָס זײַנען אינספּירירט פֿון מאַהאָגאַני-זוימען, קאווע-בעבלעך און די קרומען פֿון בראַזיליאַנער מאָדערניסטישער אַרכיטעקטור. די מאָדולערע פֿאָרעם דערמעגלעכט שטאַפּלען און אַ באַזונדערן אויסשטעל אויף פּאָליצעס. די שאַכטל איז געמאַכט פֿון קאַרטאָן מיט מאַט לאַמינאַציע, הייס-שטעמפּלען און מאָנאָכראָם-דרוק. די קאווע איז געהאַלטן אין אַ פּלאַסטישן זעקל מיט אַ קלאַפּ וואָס באַשיצט די בעבלעך פֿון זויערשטאָף. אַ קלעפּיק לאַבל אין מעטאַלישן פֿילם פֿאַרזיגלט די שאַכטל און טראָגט די פּראָדוקט-אינפֿאָרמאַציע, וואָס דערמעגלעכט אַ גיכע פּערזענלעכע צופּאַסונג צו אַ נידעריקן פּרײַז.
The Recognition
About the A' Design Award אין זילבער
Grassy Premiados קאווע פאקונג איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון Grassy Premiados קאווע פאקונג ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Grassy Premiados קאווע פאקונג איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Dimensions & Packaging
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Tags
- package, Brazilian coffee, biomimetic, bio design,
- Production Technology
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Design Challenge
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Research
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Inspiration
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Project Duration
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Operation Flow
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Team Members
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Image Credits
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
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