Drunk Bartender פּעקל־דיזײַן

Press Kit

Unique Properties

The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.

Dimensions & Packaging

A tin can: 330 ml

Tags

packaging design, can, professional, cocktails

Production Technology

It is a standard tin can.

Design Challenge

The main challenge was to present classic in the modern way that would be attractive for the consumers.

Research

The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.

Inspiration

Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.

Project Duration

August, 2020 Location: Kazakhstan

Operation Flow

Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.

Image Credits

All images Credits to Bakhtiyar Baimurzayev