Humpback Whale Song קאַנסעפּטשואַל שניט פּלאַן by Maryam Yazdanpanah is a highly esteemed winner of the very prestigious 2022 A' Design Award אין בראָנדז in מאָדע, באַקליידונג און קליידער דיזײַן Competition Category.
בראָנדזמאָדע· 2022
Humpback Whale Song קאַנסעפּטשואַל שניט פּלאַן
Client: Saaku
A' Design Award אין בראָנדז Winner in מאָדע Category
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The Design
About Humpback Whale Song קאַנסעפּטשואַל שניט פּלאַן
די זאַמלונג איז ינספּייערד דורך די כאַמפּבאַקק וויילז און זייער לידער. דער געדאַנק פון די פּרויעקט אנגעהויבן צו אַנטוויקלען בעשאַס און נאָך אַ דעדלי שאָדן וואָס געטראפן צו די דיזיינער פון די פּרויעקט. זי האָט געזוכט הילף פֿון אירער פֿרײַנד פֿון אַ געזונט־אינזשעניר, כּדי אויסצוטרײַבן דעם קלאַנג־ספּעקטרום פֿון דעם הומפּבאַקק־וואַלפיש ליד. דער פּראָצעס איז נאכגעגאנגען דורך די פּלאַן פון אַ נייַ גראַפיק מוסטער מיט דערמאָנען צו די הויפּט געזונט ספּעקטראָגראַם. רעכט צו דער קוביק פאָרעם און פּיקסעלאַטעד נאַטור פון די לעצט מוסטער, זי געפארן צו די שטאָט פון יאַזד היים פון Ikat אין יראַן צו מאַכן איר זייער אייגן כאַנמייד שטאָף.
The Recognition
About the A' Design Award אין בראָנדז
Humpback Whale Song קאַנסעפּטשואַל שניט פּלאַן איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Humpback Whale Song קאַנסעפּטשואַל שניט פּלאַן ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Humpback Whale Song קאַנסעפּטשואַל שניט פּלאַן באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The pattern for the fabric of the collection is rich in concept, dazzling in idea, noticeably communicative and illustrative. The designer wanted to acknowledge the importance of the whales in our ecosystem, for their role of producing large amounts of oxygen for our planet, as well as to highlight the inspiring characteristics of them. Each of the garments of this collection carries a part of the main sound waves, which resembles the echoes of the humpback whale song in the oceans while migrating.
- Dimensions & Packaging
- The collection consists of twelve looks, oversized coats and jackets, pleated trousers, summer shorts, short sleeve summer sun dress, long sleeve jumpsuit, genderless shirts, long sleeve shirt.
Fabric of the collection is a handmade traditional ikat of Iran embellished with the pattern of humpback whale song, woven in city of Yazd, Iran.
sizes are, small, medium and large - Tags
- Fashion, Fashion design, Conceptual fashion design, Ethical fashion, Humpback whale song, Art and science
- Production Technology
- Due to the cubic form and pixelated nature of the final pattern, the designer, further decided to use the traditional weaving method of ikat. To ensure the authenticity of the craft, she traveled to the city of Yazd, and with the help of one of the great masters of ikat craft, the process started. The craft of ikat is through applying the designed pattern on bundles of yarns, calculating the gaps, numbering the bundles, choosing the color for the pattern, dying the yarns, warping threads, attaching the head of the yarn into tail of the previous threads on the loom and finally weaving the fabric.
- Design Challenge
- The project took place during the corona virus pandemic, when for the purpose of weaving the fabric, we had to safely travel to the desert city of Yazd in the middle of a hot summer, with restrictions and high risks involved. We had to spend more than ten hours a day, double masked with poor air conditioning in a 34 degrees warehouse which was at times unbearable. The work started to get tougher when it came down to the implementation of the pattern on the fabric, considering that the real life size of the long woven fabric was about 50 meters.
- Research
- The idea of the collection started to develop during and after a lethal injury that happened to the designer. Within unconsciousness, pain and relapse, having a sort of chain like visions about humpback whales started to draw her attention to these beautiful creatures and contemplating about them. They are one of the most undiscovered creatures on our planet to date, the characteristics of these mammals, their vocalization, the tough and challenging journey they go through and their intellectual abilities to communicate with each other intrigued her so much that the idea of designing a fabric with a message came into her mind.
- Inspiration
- The collection is inspired by the remarkably intelligent humpback whales, their complex acoustic vocalization, incredible social institutions and their language ability, which gives these sea creatures, the potential to communicate from north pole to south pole, with very low frequency sound waves. Especially the songs they sing during their 68500 km of migration. Their song consists of sounds that form a pattern and the repetition of the pattern makes a theme and then a song.
- Project Duration
- The project started in March 2021 in Tehran and finished in July 2021 in Yazd, and was exhibited online in Tehran in August 2021.
- Operation Flow
- The fabric of the collection is fully handmade, animal cruelty free materials for the yarn and threads had been chosen to weave by the hands of ikat masters in Iran. The pieces can be worn day to night due to their statement design characteristics and the shades of colors used are neutral and easy to match with other pieces. The items are super lightweight and give a relaxed sensation to their wearer having in mind to give the calming sense of water flowing, just like how the garments flow over the body.
- Patents
- Copyright by Maryam yazdanpanah
- Team Members
- Maryam yazdanpanah
- Image Credits
- Copyright by Maryam yazdanpanah,
Photographer, Alireza davvari / Models, Mehdi film and farina akbari, 2021
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