Nunn Bush 3 ד פּראָדוקט אַנאַמיישאַן

Press Kit

Unique Properties

The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.

Tags

shoe, 3d animation, shoe animation, product animation, 3D, lookdev

Production Technology

The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations

Design Challenge

The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world

Research

The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.

Inspiration

The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.

Project Duration

2 months

Operation Flow

The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.